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Whispering Smith find London voice

retail and office design and build

We are so excited to be working with fashion brand Whispering Smith on their new London showroom and workspace.

Well known for their Brave Soul clothing label, the Manchester based fashion brand are amplifying their London presence and moving into an amazing new space in St Martins Lane, near Leicester Square tube.  From a designer’s point of view the layout has superb potential so we were really delighted when the family owned business moved quickly to secure the 4800sqft space.

The double height space on the ground floor of the building is a blank canvas that’s perfect for the minimalist, boutique showroom and office space we have designed. Kuda Kapuyanyika, Action Workspace lead designer for the project, says “it has been amazing working closely with the Whispering Smith team. They’ve given us the freedom to design a high quality space with amazing features. The result gives the showroom a sharp classy identity whilst keeping the fitout simple and understated. The space will let the clothing do the talking…”

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